Tai Pei® Enriches Quality of Product with Flavor-Infused Grains and Improves Ingredient Profiles of Asian Inspired Recipes

April 20 2017

Reformulated Asian entrées lead to better nutrition with the elimination of preservatives, artificial colors and flavors

FOR IMMEDIATE RELEASE: ONTARIO, CA (April XX, 2017) – With a dedication to providing remarkable dining experiences in the comfort of home, Ajinomoto Windsor brand Tai Pei® introduces a new and improved line of Asian inspired frozen entrées and appetizers that offer dynamic layers of bold flavors using only the finest ingredients and techniques. With flavor-infused rice, crispy vegetables and savory sauces, Tai Pei entrées are free of artificial colors or flavors and without the addition of preservatives. The reformulated entrées deliver better flavor and improved nutritional values, and are now available in an easy microwaveable package, allowing hungry consumers to immediately enjoy an entrée once heated.

“We believe that delicious food can be prepared while delivering good nutritional balance and by respecting the integrity of each quality ingredient,” says Bernard Kreilmann, Chief Executive Officer of Ajinomoto Windsor. “We commit ourselves to quality and innovation, while focusing on introducing a premium dining experience with restaurant quality traits that is easily accessible at ­your local grocers.”

Whether in search of something sweet or savory, the Tai Pei® line of Asian entrées and appetizers offers a variety of bold flavors and textures that will satisfy any craving. To maximize taste, each grain of fried rice is infused with unique in-house seasoning and sauce. The infused fried rice is then combined with a variety of meats and flash-frozen vegetables. The individual meals come in easy microwaveable bowls and feature roughly 20% less sodium than before with approximately 10% lower calories with all entrées ranging from 300-520 calories per serving. [1]

Tai Pei offers newly renovated recipes that deliver bold and delicious flavors without sacrificing quality or  nutrition. The entrée line includes:

  • Chicken Fried Rice: Featuring white meat chicken, corn, peas, and carrots in oyster flavored sauce with fried rice
  • Beef and Broccoli: Featuring frilled seasoned beef with broccoli and onions in an Asian style sauce with fried rice
  • Sweet and Sour Chicken: Featuring breaded chicken white meat, green bell peppers, carrots, onions and pineapple in a sweet and sour sauce with fried rice
  • Chicken Chow Mein: Featuring traditional noodles stir-fried with chicken white meat, broccoli, carrots, red bell peppers, and onions in a savory soy sauce

Beginning in early April, the new and improved Tai Pei line will be available at grocery and mass merchandise retailers at a suggested retail price of $2.49 and available in 7.9-11 oz. sizes. For more information on the newly renovated recipes, please visit www.taipeifood.com.
About Ajinomoto Windsor:
With a vision to create meaningful food experiences through high quality ingredients and innovative technologies, Ajinomoto Windsor Inc., serves as a leading company in the frozen food industry. We honor our commitment towards providing nutritious and premium meals for all consumers through our rich history of diverse ethnic brands. Whether you are seeking Asian, Italian, or Mexican flavors – Ajinomoto Windsor is dedicated to satisfying your needs with our food. It is our mission to create memorable experiences through our meals, and to ensure that our food not only tastes great, but feels great. To learn more about our dedication to bringing quality meals to your table, visit www.ajinomotowindsor.com.

[1] 7 out of 9 entrées have achieved a sodium reduction of 20% or more

For media inquires, please contact:

Yuka Becaria / Candice Lee

PR@ajiwin.com

(909) 477-4700